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Road2Retail podcast
Scott Emerson — Founder of The Emerson Group: A Consumer Products Equity Organization
Scott Emerson shares his perspective on helping smaller consumer brands grow. The Emerson Group founder discusses digital sales and marketing, packaging and choosing experienced sales representation, with observations drawn from the firm's work supporting brands and their relationships with retailers.
Guest
Scott EmersonFounderEmerson Group
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Watch on YouTubeAbout this episode
Scott Emerson, Founder of The Emerson Group, joins the hosts to discuss the support that smaller consumer brands need as they grow. He considers the changes brought by digital sales and marketing, including their role in introducing new products. Understanding that environment is one of the themes of the conversation.
Scott also discusses packaging and the importance of working with sales representatives who understand how individual retailers operate. The episode explores his views on the practices behind a successful brand and the work needed to apply them. It also includes the story of a baseball ticket taker who went on to found a major brand.
Topics covered
Digital sales and marketing
The conversation covers digital channels and their role in product launches.
Packaging
Scott considers packaging's importance to a brand.
Sales representation
The episode discusses working with people who understand individual retailers.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.