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Road2Retail podcast
Comments & Counsel from Doug Radi — President of Sweet Loren’s
Doug Radi, president of Sweet Loren’s, shares lessons from leading emerging consumer brands. He discusses strategy, flexibility and margins, along with the full cost of serving a retailer and the importance of sales velocity when a brand is deciding how to grow.
Guest
Doug RadiPresidentSweet Loren’s
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Doug Radi joins Road2Retail to discuss his experience at Sweet Loren’s and other emerging brands. The interview considers what it takes to grow a consumer business, beginning with a clear strategy and the ability to adjust that strategy as circumstances change.
Doug also focuses on the economics of expansion. The conversation covers whether a brand has enough margin to support growth, why teams need to understand the full cost of doing business with each retailer and the importance of watching sales velocity. He describes the persistence involved in the work through what he calls a grinder mindset.
Topics covered
Margins for growth
Considering whether product margins can support expansion.
Retail account costs
Understanding the full cost of doing business with each retailer.
Sales velocity
Watching the rate at which products sell through stores.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.