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Road2Retail podcast
Interview with Corey Scholibo — Co-Founder Wile and Repurpose
Corey Scholibo shares his experience building mission-driven brands, including Wile and Repurpose. The interview considers how a brand can connect with retailers and consumers, drive demand and raise money, with lessons for founders who are beginning to turn a business idea into a brand.
Guest
Corey ScholiboCo-FounderWile / Repurpose / Dayo
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Watch on YouTubeAbout this episode
Corey Scholibo joins Road2Retail to discuss his experience starting mission-driven consumer brands. The interview draws on his work with Wile and Repurpose and considers the development of brands that resonate with both the people buying them and the retailers carrying them.
The discussion covers tactics for generating consumer demand, lessons from raising money and advice for emerging brands getting started. Corey’s experience provides the basis for the conversation, connecting the mission behind a brand with the practical work of building a business and attracting support for its growth.
Topics covered
Consumer demand
Tactics for encouraging consumers to buy an emerging brand.
Raising money
Lessons from seeking funding for a growing business.
Starting a brand
Advice drawn from Corey’s experience with Wile and Repurpose.
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