Spotify
Apple PodcastsThe 2024 holiday consumer
What BigChalk’s research showed about shopper confidence and spending choices.
Road2Retail podcast
How is the holiday season shaping up with Rick Miller
Rick Miller of BigChalk returns with consumer research for the 2024 holiday shopping season. He discusses cautious spending, the contrast between Walmart and Target’s reported results, and the marketing decisions brands can still make as they prepare for the holiday sales period.
Guest
Rick MillerHead of Sales & Marketing EffectivenessBig Chalk
Watch the interview
Watch on YouTubeAbout this episode
Rick Miller, Head of Sales & Marketing Effectiveness at BigChalk, shares findings from the firm’s Tradeoff Consumer research ahead of the 2024 holiday shopping season. The discussion considers why shoppers can remain cautious even when wages improve and inflation slows, and what those spending decisions mean for brands.
Rick also examines the contrast between Walmart and Target’s financial performance at the time of the interview, including possible reasons for their different results. The conversation closes with actions brands can consider as they adjust holiday marketing plans. This episode reflects the consumer conditions and holiday outlook discussed in 2024, rather than a forecast for the current shopping season.
Topics covered
Walmart and Target
Possible explanations for the retailers’ contrasting results at the time.
Holiday marketing decisions
Actions brands could consider when adjusting their seasonal marketing plans.
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