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Road2Retail podcast
Interview with Jake Nelson, General Manager at ZT Distribution
Jake Nelson of ZT Distribution explains what a regional distributor needs from an emerging brand. The conversation covers readiness for retail, the services a distributor provides and the promotional support a brand should prepare when developing this kind of distribution relationship.
Guest
Jake NelsonGeneral ManagerZT Distribution
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Watch on YouTubeAbout this episode
Jake Nelson, General Manager at ZT Distribution, discusses how small and emerging brands work with a regional distributor. He explains what he looks for in a potential partner and how he assesses readiness for retail. The conversation includes the requirements and capabilities a brand needs to have in place.
Jake also describes services a regional distributor can provide to a smaller business. The hosts ask about the promotional support and assets a brand needs to bring to the relationship. The episode considers how the two sides can work together, with attention to the distributor's expectations as well as the support available to the brand.
Topics covered
Regional distributor services
The conversation covers the support a regional distributor can provide.
Promotional support
Jake discusses the assets and activity a brand needs to prepare.
Managing the relationship
The hosts ask how a brand can work effectively with its distributor.
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