Spotify
Apple PodcastsRepeat purchases and habits
The discussion connects repeat buying with the challenge of creating a consumer habit.
Road2Retail podcast
Charlie Dumo — Co-Founder & CEO at Dumo Digital
Charlie Dumo discusses building a direct-to-consumer brand through repeat purchases, clear product positioning and a useful website. The conversation covers Shopify, consumer habits, early DTC decisions and the role of strong retailer partnerships as an emerging brand grows.
Guest
Charlie DumoCo-founder and CEODumo Digital
Watch the interview
Watch on YouTubeAbout this episode
Building a direct-to-consumer business involves more than getting a first order. Charlie discusses repeat purchases and the role of consumer habits, alongside the product-positioning question of who the brand is for. The conversation includes Shopify and how a brand can make better use of its own website.
Retail partnerships are another part of the discussion. The episode considers how emerging brands can build those relationships while developing their DTC business, and the early actions a brand needs to consider online.
Topics covered
Positioning for a defined consumer
Charlie considers why a brand needs to be clear about its target consumer.
Shopify and the brand website
The conversation covers the website and early decisions involved in building a DTC business.
Retailer partnerships
The episode also examines the role of retailer relationships for emerging brands.
Episode sponsors
Floret
A deduction management platform.
The Emerson Group
A CPG partner with expertise across retail channels.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.