Spotify
Apple PodcastsKeep the core deck concise
The hosts discuss a 10–15-page presentation, with detailed studies and supporting evidence in the appendix.
Road2Retail podcast
What to include in a presentation to a retailer
A buyer meeting is booked. What belongs in the presentation? The hosts discuss concise decks, buyer engagement, supporting evidence, supply reliability and the demand plan a retailer needs to understand before taking a chance on a new brand.
Road2Retail podcastEpisode 172
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Watch on YouTubeAbout this episode
Once a brand has found a retailer that fits its consumer and secured a meeting, the next task is deciding what to present. Drawing on their own experience and interviews with senior retail merchants, the hosts discuss a focused core deck of 10–15 pages, with studies and detailed claim support kept in an appendix.
The conversation also addresses the buyer’s risk in adding a new brand. Topics include reliable supply, substantiated claims, funding for awareness and trial, and a specific plan to create demand within that retailer. The hosts discuss making the meeting a conversation and giving the buyer room to engage.
Topics covered
Invite buyer engagement
A presentation should create room for conversation and questions during a busy buyer’s day.
Address the retailer’s risk
Supply reliability, substantiated claims and funding for awareness and trial are part of the discussion.
Explain the demand plan
The episode covers both the target consumer and the activity planned for the specific retailer.
Episode sponsors
Floret
A deduction management platform.
The Emerson Group
A CPG partner with expertise across retail channels.
Presentation Review
Sharpen retailer sell-in presentations and annual line-review decks.