Spotify
Apple PodcastsThe meeting format
Preparing a presentation for a virtual meeting or an in-person discussion.
Road2Retail podcast
How to prepare for a retailer meeting?
The Road2Retail team discusses how to prepare for a retailer meeting, whether it takes place online or in person. The episode covers the agenda, presentation and desired outcome, with an emphasis on explaining what makes a brand different and how it supports category performance.
Road2Retail podcastEpisode 4
Watch the episode
Watch on YouTubeAbout this episode
After securing a meeting with a retail buyer, a brand needs to prepare a presentation that works in the setting. The team discusses both virtual meetings, including Zoom, and in-person meetings, along with preparing an agenda and keeping the meeting running smoothly.
The conversation emphasizes knowing what the brand wants from the meeting and communicating concisely. It considers two questions a presentation should address: how the brand is different and how it can help the retailer’s category perform.
Topics covered
Agenda and objective
Organizing the meeting and being clear about the outcome the brand wants.
A concise buyer presentation
Explaining the brand’s difference and its contribution to category performance.
Presentation Review
Sharpen retailer sell-in presentations and annual line-review decks.