Spotify
Apple PodcastsA buyer’s readiness checklist
What to consider before approaching retail and Walmart specifically.
Road2Retail podcast
Interview with Jamie Grace
Jamie Grace, a former Walmart buyer across multiple categories, discusses what brands need to get right before approaching retail. He shares a buyer’s perspective on readiness, common mistakes, securing a Walmart meeting and examples of actions small brands have taken successfully.
Guest
Jamie Graceformer buyerWalmart
Watch the interview
Watch on YouTubeAbout this episode
Jamie Grace draws on his experience as a former Walmart buyer across multiple categories. The interview considers the checklist a small or emerging brand should work through before approaching retail in general and Walmart in particular.
Jamie discusses what a brand needs to get right and the mistakes he has repeatedly seen. The conversation also addresses how to secure a meeting at Walmart and actions he has seen small brands take successfully.
Topics covered
Mistakes to avoid
What brands need to get right and recurring mistakes Jamie has seen.
Securing a Walmart meeting
Jamie’s perspective on getting a meeting and examples of successful brand actions.
Presentation Review
Sharpen retailer sell-in presentations and annual line-review decks.