Spotify
Apple PodcastsIntroductions and relationships
Whether a contact can recommend the brand to the target retailer.
Road2Retail podcast
How to get a meeting with a retailer?
The Road2Retail team discusses how to get a buyer meeting after choosing a target retailer. The episode considers introductions, product differentiation, category knowledge, retailer experience and the funding needed to show that a brand can compete and contribute to sales growth.
Road2Retail podcastEpisode 3
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Watch on YouTubeAbout this episode
Once a brand has identified the retailer it wants to approach, the next question is how to reach the buyer. The team considers the role of relationships and whether a contact can recommend the brand to the retailer.
The episode also examines the case the brand needs to make. It asks whether the product is different, can help grow the retailer’s sales and is backed by a team that knows the category. Relevant retailer experience and the ability to fund the brand competitively are also discussed.
Topics covered
Differentiation and sales growth
Showing how the product is different and could help grow sales rather than divide existing demand.
Team credibility and funding
Demonstrating category knowledge, retailer experience and the ability to fund the brand competitively.
Presentation Review
Sharpen retailer sell-in presentations and annual line-review decks.