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Assessing consistency at scale, the manufacturing partner and a stress-tested supply chain.
Road2Retail podcast
How to know you are ready for retail?
The Road2Retail team outlines questions a brand should answer before seeking retail distribution. The discussion covers consistent production at scale, confidence in manufacturing and supply, a go-to-market strategy, the retailer’s definition of success and an understanding of what failure could cost.
Road2Retail podcastEpisode 2
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Before approaching a retailer for distribution, a small or emerging brand needs to examine its ability to deliver. The team asks whether production is consistent at scale, how confident the brand is in its manufacturing partner and whether its supply chain has been stress-tested.
The discussion also considers whether the brand has developed a go-to-market strategy. It asks founders to understand the retailer’s criteria for success and the cost of failure before seeking a place on the shelf.
Topics covered
A go-to-market strategy
Checking that the brand has a plan before it approaches a retailer.
Success and the cost of failure
Understanding the retailer’s expectations and what failure could cost the brand.
Introductions to Industry Experts
Connect with trusted suppliers across the CPG industry.