Spotify
Apple PodcastsPreparing for retail
What to consider before entering a regional or national retail account.
Road2Retail podcast
with Dan Mack — Emerging Brand Watchouts as They Consider the Move to Brick & Mortar Retail
Dan Mack discusses what challenger brands should consider before entering regional or national retail. He examines the challenges of that move and the preparation it requires, drawing on his research into challenger businesses and the habits that help them build close relationships with customers and partners.
Guest
Dan Mack
Watch the interview
Watch on YouTubeAbout this episode
Dan Mack joins Road2Retail to discuss the decisions small and challenger brands face before moving into brick-and-mortar retail. The interview considers the challenges that accompany a regional or national account and what founders need to think through before taking that step.
The episode notes also set out ten traits from Dan’s research for Dark Horse: How Challenger Brands Rise to Prominence. They include listening closely to customers and teams, choosing partners carefully, experimenting and making use of a company’s less tangible strengths. Those themes place retail preparation in the broader context of how a challenger business operates and builds relationships.
Topics covered
Challenger-brand habits
Traits from Dan’s research into how challenger businesses develop.
Customer and partner relationships
The role of listening closely and selecting partners carefully.
Experimentation and adaptability
How less tangible capabilities can contribute to a brand’s differentiation.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.