A fan’s perspective
Bruce reflects on supporting the Knicks through a long wait.
Road2Retail podcast
Bruce takes a break from emerging consumer brands to reflect on the New York Knicks as a re-emerging brand. This unnumbered special centers on the championship series against San Antonio, the long wait and the experience of being a committed fan.

This special episode shifts from consumer brands to Bruce’s perspective as a New York Knicks fan. He reflects on the team’s championship series against the San Antonio Spurs and the feeling of a long-awaited return.
Using the idea of a re-emerging brand, Bruce looks back on 53 years of waiting and the loyalty of supporters through that period.
Bruce reflects on supporting the Knicks through a long wait.
The episode applies that description to the team’s championship return.
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