Spotify
Apple PodcastsBuilding Zurena
Nigel’s experience creating a cocktail mixer brand.
Road2Retail podcast
Interview with Nigel Smith — Founder and CEO of Zurena
Nigel Smith, founder and CEO of cocktail mixer brand Zurena, discusses his experience of creating a consumer brand. He reflects on the commitment involved in starting a business and the importance of recognizing progress along the way, sharing the personal side of his entrepreneurial journey.
Guest
Nigel Smithfounder and CEOZurena
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Watch on YouTubeAbout this episode
Nigel Smith joins the Founders Series to share his experience building Zurena, a cocktail mixer brand. The interview follows his entrepreneurial journey and the personal commitment involved in creating a business.
Nigel reflects on that commitment and on making time to recognize the wins along the way. His account gives emerging brand founders a view of the experience behind the business, including the importance he places on celebrating progress while continuing the work.
Topics covered
The founder’s commitment
The personal investment involved in starting a business.
Recognizing progress
Why Nigel emphasizes celebrating wins along the way.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.