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Interview with Rusty Ray — Managing Director with Investment Banking firm Alantra.
Rusty Ray, Managing Director at Alantra, discusses buying and selling emerging brands, drawing on his work in healthcare transactions. He covers evaluating an acquisition, buying nonstrategic brands from larger CPG companies and preparing a business for a potential sale and the expectations that follow.
Guest
Rusty RayManaging DirectorAlantra
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Watch on YouTubeAbout this episode
Rusty Ray of investment banking firm Alantra shares his perspective on transactions involving emerging brands. Drawing on a career advising buyers and sellers, particularly in healthcare, he discusses how a buyer should assess a prospective acquisition and what to consider when a large CPG company sells a nonstrategic brand.
The conversation also looks at the seller’s side of the process. Rusty covers how a brand can prepare for a potential sale, what buyers look for and what the transaction process may involve. Managing internal expectations is part of that preparation, alongside understanding how a prospective buyer will evaluate the business.
Topics covered
Buying nonstrategic brands
Considerations when a large CPG business sells brands outside its priorities.
Preparing to sell
What a brand should think through before entering a sale process.
Transaction expectations
Understanding the process and managing expectations within the business.
Go To Market Strategy
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