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Jason discusses why he developed a vitamin-infused canned water.
Road2Retail podcast
Interview with Jason Paulus — The Founder & CEO of the emerging brand: Acid Rain Water
Jason Paulus explains how Acid Rain Water developed from an idea into a canned beverage brand. He discusses sourcing cans during the pandemic, finding the right audience through marketing tests and building a network of people who could help the business develop.
Guest
Jason PaulusFounder and CEOAcid Rain Water
Watch the interview
Watch on YouTubeAbout this episode
Jason Paulus, Founder and CEO of Acid Rain Water, shares the story behind a vitamin-infused water in a can. The conversation covers why he chose that product and format, then turns to the difficulty of launching during the pandemic. Finding cans was one of the early operating challenges the brand faced.
Jason discusses testing marketing activity, tracking the results and making changes to better reach the target consumer. He also considers the people involved in building a company, including how good early relationships can lead to further introductions. The episode connects those practical experiences with his approach of making small improvements over time.
Topics covered
A pandemic launch
The conversation covers difficulties sourcing cans as the brand began selling.
Testing marketing activity
Jason explains learning from results and adjusting spending to find the intended audience.
Building a network
The episode considers how early working relationships lead to further support and introductions.
Go To Market Strategy
Build a practical plan to enter or grow retail distribution.