Compare direct-to-consumer, Amazon and creator-led commerce as parts of a brand’s route to market.
Episode 91March 24, 202538:44
Dr. Alexandra Sowa explains how GLP-1 users' needs informed SoWell's supplements and discusses selecting a contract manufacturer and deciding when and from whom to raise growth capital.
- Supplements and nutrition
- Raise money and plan for the right exit
- Grow through ecommerce, Amazon and social commerce
Why it’s here Matched automatically from the episode title and discussion notes.
Episode 83February 24, 202542:30
The hosts recap ECRM sessions on TikTok Shop, Amazon, Whole Foods' emerging-brand work, capital access, merchant-focused data storytelling and full-funnel marketing.
- Build awareness and create demand
- Grow through ecommerce, Amazon and social commerce
- Create a differentiated brand and product
Why it’s here Matched automatically from the episode title and discussion notes.
Episode 82February 18, 202545:12
Buck Robinson explains how targeted traditional media can build awareness quickly, concentrate advertising around specific regions or retailers and encourage the trial that supports sell-through.
- Build awareness and create demand
- Drive sell-through and keep your shelf space
- Grow through ecommerce, Amazon and social commerce
Why it’s here Matched automatically from the episode title and discussion notes.
Episode 75December 17, 202449:29
Rob Clemons describes how Wonderbelly used its online launch to understand its consumer, established product differentiation, approached retail growth and sought investors who could add practical value.
- Move from DTC into physical retail
- Raise money and plan for the right exit
- Grow through ecommerce, Amazon and social commerce
Why it’s here Matched automatically from the episode title and discussion notes.
Episode 52July 9, 202444:53
Understand the preparation, product-page content, shopper fit, fulfillment and attribution costs involved in choosing and testing a retailer media network.
- Measure retail media and promotion performance
- Build awareness and create demand
- Grow through ecommerce, Amazon and social commerce
Why it’s here Matched automatically from the episode title and discussion notes.
Episode 12July 26, 202238:59
A gut-health company leader discusses differentiation, starting direct to consumer, fundraising preparation and evaluating readiness for traditional retail.
- Supplements and nutrition
- Raise money and plan for the right exit
- Grow through ecommerce, Amazon and social commerce
Why it’s here Matched automatically from the episode title and discussion notes.