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Grow through ecommerce, Amazon and social commerce

Compare direct-to-consumer, Amazon and creator-led commerce as parts of a brand’s route to market.

Grow through ecommerce, Amazon and social commerce Clear all

Showing 25–30 of 30 episodes

Suggested listening order
Episode 91March 24, 202538:44

An discussion with Dr. Alexandra Sowa- author of the new book "The Ozempic Revolution".

Dr. Alexandra Sowa explains how GLP-1 users' needs informed SoWell's supplements and discusses selecting a contract manufacturer and deciding when and from whom to raise growth capital.

  • Supplements and nutrition
  • Raise money and plan for the right exit
  • Grow through ecommerce, Amazon and social commerce
  • +1 more

Why it’s here Matched automatically from the episode title and discussion notes.

Episode 83February 24, 202542:30

Recap of ECRM Innovate X Winning in Grocery Sponsored by Market Performance Group Presented during the ECRM Center Store Grocery Week Program

The hosts recap ECRM sessions on TikTok Shop, Amazon, Whole Foods' emerging-brand work, capital access, merchant-focused data storytelling and full-funnel marketing.

  • Build awareness and create demand
  • Grow through ecommerce, Amazon and social commerce
  • Create a differentiated brand and product
  • +1 more

Why it’s here Matched automatically from the episode title and discussion notes.

Episode 82February 18, 202545:12

Interview with Buck Robinson CEO of Retail + Response

Buck Robinson explains how targeted traditional media can build awareness quickly, concentrate advertising around specific regions or retailers and encourage the trial that supports sell-through.

  • Build awareness and create demand
  • Drive sell-through and keep your shelf space
  • Grow through ecommerce, Amazon and social commerce

Why it’s here Matched automatically from the episode title and discussion notes.

Episode 75December 17, 202449:29

Interview with Rob Clemons

Rob Clemons describes how Wonderbelly used its online launch to understand its consumer, established product differentiation, approached retail growth and sought investors who could add practical value.

  • Move from DTC into physical retail
  • Raise money and plan for the right exit
  • Grow through ecommerce, Amazon and social commerce
  • +2 more

Why it’s here Matched automatically from the episode title and discussion notes.

Episode 52July 9, 202444:53

Interview with Larissa Dannenberg- Understanding Retailer Media Networks.

Understand the preparation, product-page content, shopper fit, fulfillment and attribution costs involved in choosing and testing a retailer media network.

  • Measure retail media and promotion performance
  • Build awareness and create demand
  • Grow through ecommerce, Amazon and social commerce
  • +1 more

Why it’s here Matched automatically from the episode title and discussion notes.

Episode 12July 26, 202238:59

Interview with Afif Ghannoum

A gut-health company leader discusses differentiation, starting direct to consumer, fundraising preparation and evaluating readiness for traditional retail.

  • Supplements and nutrition
  • Raise money and plan for the right exit
  • Grow through ecommerce, Amazon and social commerce
  • +1 more

Why it’s here Matched automatically from the episode title and discussion notes.