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Clear your search and topicRob Clemons describes how Wonderbelly used its online launch to understand its consumer, established product differentiation, approached retail growth and sought investors who could add practical value.
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Rick Miller explains research that supports retailer assortment decisions, the Tradeoff Consumer's behavior and how marketing mix models can improve promotional budget allocation and investor confidence.
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Brandon Pogue discusses TruLabs' hydration focus, clear consumer communication, the pressures of a major first retail order, investor fit and building a sales function as the brand grows.
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Gaylord VanGuilder explains Buddle's upfront research and pricing work, online launch, expert team, community ambitions and criteria for future retail partners and investors.
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Elliot Begoun explains TIG Brands' growth approach, why viable unit economics matter to investors, how founders can learn from rejection and how financing options fit different emerging businesses.
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Andy Whitman explains why founders should time fundraising deliberately, avoid raising too much too soon, understand gross margins and prepare evidence and materials for potential investors.
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Corey Scholibo shares lessons from starting mission-driven brands, developing retailer and consumer appeal, driving demand and raising money.
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Ruby Jewel’s leader connects a focused product strategy with sales velocity, distributor relationships, professional selling and investor expectations.
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Learn how offline media can complement digital marketing, target local retail demand and build a measurable growth story for investors.
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Marc Perez discusses a focused consumer audience, sales-team design, supplier selection and lessons from his private-equity experience.
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Backstroke’s founder explains its approach to AI-assisted email marketing, budget flexibility and fundraising relationships.
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Carpe’s cofounder discusses developing an antiperspirant brand, handling consumer calls, building demand and raising growth capital.
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