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Clear your search and topicGNC merchant Roberta Townes explains how she evaluates emerging brands, what belongs in a buyer presentation, and how quality review, onboarding and marketing support shape a launch.
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Backstroke's founder explains how AI-assisted email campaigns can tailor brand messaging, support acquisition and retention, and target consumers by geography or retail account.
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The hosts recap CHPA's self-care summit, covering category trends, advertising returns, AI's business impact, acquisition lessons and observations from H-E-B's retail operation.
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Rob Catanzariti outlines broker readiness, mutual evaluation questions, manufacturing and funding prerequisites, and the communication needed to build a productive sales partnership.
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The hosts recap ECRM sessions on TikTok Shop, Amazon, Whole Foods' emerging-brand work, capital access, merchant-focused data storytelling and full-funnel marketing.
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The hosts offer a practical account review covering promotional setup, retailer calendars, consistent pricing, velocity expectations, broker capabilities and funding for both inventory and demand.
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Neil Foster explains how a soft launch can expose business-model problems, why early awareness and trial matter, and how shopper fit and measured growth support a move into stores.
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Patty Klingbiel explains how foundational research clarifies a brand's target consumer, category role and benefits, and how concept testing can challenge founders' assumptions before significant retail and advertising spending.
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Rick Miller examines holiday consumer research, spending trade-offs and contrasting retailer results, then discusses how brands could adjust marketing for the 2024 shopping season.
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Skye Frontier explains attribution windows, the limits of ROAS and ad-attributed sales, and how incrementality measurement can guide more effective retail media spending.
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Rick Miller explains research that supports retailer assortment decisions, the Tradeoff Consumer's behavior and how marketing mix models can improve promotional budget allocation and investor confidence.
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Brandon Pogue discusses TruLabs' hydration focus, clear consumer communication, the pressures of a major first retail order, investor fit and building a sales function as the brand grows.
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