Explore by Topic
Start with the challenge you’re working through or the category you know best. Explore selected Road2Retail conversations with founders, retailers, investors, and subject matter experts.
Your listening list
Latest episodesFind practical discussions of brand communication, social media, influencers, paid media and measuring a marketing investment.
Try a guest’s name, a different search, or browse all episodes.
Clear your search and topicGaylord VanGuilder explains Buddle's upfront research and pricing work, online launch, expert team, community ambitions and criteria for future retail partners and investors.
Why it’s here Matched automatically from the episode title and discussion notes.
A veteran buyer explains how differentiation, online traction, presentation quality and demand generation influence an emerging brand’s retail prospects.
Why it’s here Matched automatically from the episode title and discussion notes.
Understand the preparation, product-page content, shopper fit, fulfillment and attribution costs involved in choosing and testing a retailer media network.
Why it’s here Matched automatically from the episode title and discussion notes.
Backstroke’s founder explains its approach to AI-assisted email marketing, budget flexibility and fundraising relationships.
Why it’s here Matched automatically from the episode title and discussion notes.
Andrew Weiss draws on brand-building experience to explain why demand generation and investment in a capable sales organization matter.
Why it’s here Matched automatically from the episode title and discussion notes.
Learn how research can clarify the target consumer, improve brand communication and produce evidence that helps retailers understand purchase demand.
Why it’s here Matched automatically from the episode title and discussion notes.
The second Amazon discussion examines brand protection, advertising services, brand pages, search visibility and customer reviews.
Why it’s here Matched automatically from the episode title and discussion notes.
A planning checklist emphasizes organization, reliable follow-through, retailer expectations and timely marketing activation.
Why it’s here Matched automatically from the episode title and discussion notes.
Doug Hall explains how product innovation, evidence of differentiation and clear consumer communication work together, drawing on his innovation and whiskey businesses.
Why it’s here Matched automatically from the episode title and discussion notes.
TayCo Brace’s marketing leader discusses an ankle-support innovation and the growth choices involved in considering national retail distribution.
Why it’s here Matched automatically from the episode title and discussion notes.
A creative leader explains understanding consumers, developing brand voice and using packaging structure as a competitive advantage.
Why it’s here Matched automatically from the episode title and discussion notes.