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Latest episodesExplore positioning, packaging, consumer needs and innovation through expert discussions and brand examples.
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Clear your search and topicMark Young explains why consumer need, founder conviction, pricing, and the choice between more retailers or more SKUs shape an emerging brand's growth.
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Caroline Grace discusses brand purpose, her firm's 10 P's approach, common launch mistakes, and the foundations that help emerging brands enter the market.
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The hosts recap retailer calls for innovation, focused assortments and useful data, alongside consumer health deal activity and leadership changes discussed around the NACDS Annual meeting.
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Sean Ogar introduces research for concept, packaging, pricing and messaging decisions, with outputs designed to help emerging brands present evidence to retailers and investors.
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Mike Wysong shares a pharmacy perspective on emerging-brand innovation, keeping established brands relevant, mentoring leaders, and collaboration to address gaps in healthcare.
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Andrew Allen explains how Fresh Scents works with retailers on product placement, uses research to guide brand and packaging updates, and selects partners to complement its team.
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The hosts review Expo West's educational sessions, innovation themes, retailer meeting challenges, RangeMe's role, and ways to make attending the show more effective.
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The hosts recap consumer healthcare trends, acquisition discussions, leading through change, and using AI in innovation from the 2026 CHPA Self-Care Leadership Summit.
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Wayne Bennett joins a recap of retail and supply chain readiness, measured expansion, manufacturer selection, packaging decisions, and transparent relationships with retail teams.
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Marie Mount describes how SneakPeek adapted packaging and marketing for stores, used consumer insights to build a category and demonstrated incremental sales potential to retailers.
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Charles Miller explains foundational consumer research, category habits and practices, and how evidence can strengthen retailer pitches, pricing, packaging and communication strategy.
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The hosts explain how meeting preparation, accountable problem-solving, broad account relationships and disciplined SKU discussions can make sales professionals more valuable to their retail partners.
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