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Latest episodesExplore positioning, packaging, consumer needs and innovation through expert discussions and brand examples.
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Clear your search and topicScott Emerson discusses how packaging, digital-enabled sales and experienced sales representation help emerging brands build demand and navigate retail relationships.
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Paul Vraciu describes Salt Stick's expansion from running and bike shops, explaining the roles of packaging, clinical evidence, sampling and shopper fit across DTC, Amazon and stores.
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Dan Frieber traces Tango Chile Sauce from his grandmother's recipe to local selling, showing how persistence, feedback, packaging changes and an equipment investment helped the business progress.
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The hosts recap CHPA's self-care summit, covering category trends, advertising returns, AI's business impact, acquisition lessons and observations from H-E-B's retail operation.
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Michael Law explains how to evaluate manufacturing capabilities, facilities and certifications, align expectations, and use a manufacturing partner's services to support growth and innovation.
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The hosts recap ECRM sessions on TikTok Shop, Amazon, Whole Foods' emerging-brand work, capital access, merchant-focused data storytelling and full-funnel marketing.
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Rob Clemons describes how Wonderbelly used its online launch to understand its consumer, established product differentiation, approached retail growth and sought investors who could add practical value.
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Wayne Bennett joins the hosts to recap retailer and founder expectations, screening manufacturers, distinguishing innovation from novelty and using retailer resources to reach buying teams.
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Andrew Weiss draws on brand-building experience to explain why demand generation and investment in a capable sales organization matter.
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TayCo Brace’s marketing leader discusses an ankle-support innovation and the growth choices involved in considering national retail distribution.
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A founder describes building meals around a family need, starting with a manageable footprint, improving packaging and prioritizing retail velocity.
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A cocktail-mixer founder reflects on entrepreneurial commitment, brand creation and recognizing progress through the challenges of starting a business.
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