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Latest episodesExplore positioning, packaging, consumer needs and innovation through expert discussions and brand examples.
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Clear your search and topicThe Tea Spot’s leader discusses the role of passion, an authentic brand story and packaging in building a lasting tea business.
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Barney Butter’s leader shares brand-building lessons, explains the importance of sell-through and discusses retail expansion and potential investor fit.
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Understand the role of referrals, product differentiation, category credibility and adequate funding in securing a meeting with a prospective retail account.
Why it’s here Matched automatically from the episode title and discussion notes.