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Latest episodesUnderstand partner roles, selection, costs and the working relationships that support a growing retail business.
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Clear your search and topicJeff Richards describes the opportunity behind Mooala, the difficulty of finding a manufacturer, building a broker relationship, and testing marketing tactics to improve retail sales.
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Ryan Moore explains trade-spend components, promotion planning, relationships with distributor buyers, and evaluating and adjusting promotional spending.
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Raj Shah explains Obvi's retail transition, including slotting, trade spend and deductions, manufacturer selection, and treating brokers as close working partners.
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Tanay Kothari explains retailer and distributor deductions, the effort needed to manage them, and how a deduction-management provider evaluates clients and potential savings.
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The hosts offer a practical account review covering promotional setup, retailer calendars, consistent pricing, velocity expectations, broker capabilities and funding for both inventory and demand.
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Ruby Jewel’s leader connects a focused product strategy with sales velocity, distributor relationships, professional selling and investor expectations.
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Floret’s team explains common deduction types and steps emerging brands can take to reduce deductions from retailers and distributors.
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A practical discussion of price-increase timing, shelf-price implications, buyer objections and communication with retail and distribution partners.
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