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Understand your shopper and strengthen your evidence

Use consumer, concept, packaging and pricing research to improve decisions and make a more persuasive retail story.

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Episode 64October 8, 202453:26

Interview with Gaylord VanGuilder- Co-founder of The Goodsprout Company

Gaylord VanGuilder explains Buddle's upfront research and pricing work, online launch, expert team, community ambitions and criteria for future retail partners and investors.

  • Beauty and personal care
  • Protect margins and manage cash
  • Raise money and plan for the right exit
  • +3 more

Why it’s here Matched automatically from the episode title and discussion notes.