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Latest episodesCompare direct-to-consumer, Amazon and creator-led commerce as parts of a brand’s route to market.
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Clear your search and topicChris Stanton discusses connecting brands with retail decision-makers, trade relationships, celebrity founders, and using online sales to learn before approaching physical stores.
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William Hicks discusses Magic Mind's origin, ingredient diligence, direct customer feedback, the relationship between DTC and retail, and the search for an initial investor.
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Allison Ball explains why retail expansion needs a strategy, how buyer selling differs from DTC, what she sought as a buyer, and how to follow up professionally.
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Alex Gelbert discusses communicating product science, educating shoppers on Amazon, producing useful video at manageable cost, and observing consumer healthcare trends.
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Raj Shah explains Obvi's retail transition, including slotting, trade spend and deductions, manufacturer selection, and treating brokers as close working partners.
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Patty Post describes the time, cost and persistence involved in developing an at-home strep test, choosing brick-and-mortar retail and attracting investors before revenue.
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Marie Mount describes how SneakPeek adapted packaging and marketing for stores, used consumer insights to build a category and demonstrated incremental sales potential to retailers.
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Todd Matherly outlines what digital-first brands must prepare before entering stores and how outside commercial support, differentiation and an authentic brand story can support growth.
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Paul Vraciu describes Salt Stick's expansion from running and bike shops, explaining the roles of packaging, clinical evidence, sampling and shopper fit across DTC, Amazon and stores.
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Brooks Powell shares Cheers Health's origin, its route to US sale, and why marketing focus and a profitable DTC business mattered before entering brick-and-mortar retail.
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Dr. Alexandra Sowa explains how GLP-1 users' needs informed SoWell's supplements and discusses selecting a contract manufacturer and deciding when and from whom to raise growth capital.
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The hosts recap ECRM sessions on TikTok Shop, Amazon, Whole Foods' emerging-brand work, capital access, merchant-focused data storytelling and full-funnel marketing.
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