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Clear your search and topicBrooks Powell explains how Cheers approaches marketing, ACV coverage, regional versus national expansion, and the balance between growth, profitability, and long-term ambition.
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Harley Sutton discusses beauty and wellness convergence, TikTok awareness, the trade-offs of making products in-house, retail entry decisions, and managing a portfolio of brands.
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Greg Vetter recounts Tessemae's Whole Foods start, finding suitable manufacturers, reducing retailer risk, generating demand through bloggers, gathering candid feedback, and considering funding beyond equity.
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Jeff Richards describes the opportunity behind Mooala, the difficulty of finding a manufacturer, building a broker relationship, and testing marketing tactics to improve retail sales.
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Jeff Lovering joins a discussion focused on pricing and its importance to brand decisions.
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Marie Mount describes how SneakPeek adapted packaging and marketing for stores, used consumer insights to build a category and demonstrated incremental sales potential to retailers.
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Charles Miller explains foundational consumer research, category habits and practices, and how evidence can strengthen retailer pitches, pricing, packaging and communication strategy.
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Jackie Bae explains LUNR Capital's inventory financing approach, brand eligibility, cash conversion cycles and how founders can plan capital deployment while funding demand generation.
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The hosts explain how meeting preparation, accountable problem-solving, broad account relationships and disciplined SKU discussions can make sales professionals more valuable to their retail partners.
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Scott Emerson discusses how packaging, digital-enabled sales and experienced sales representation help emerging brands build demand and navigate retail relationships.
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Brooks Powell shares Cheers Health's origin, its route to US sale, and why marketing focus and a profitable DTC business mattered before entering brick-and-mortar retail.
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Jason Paulus explains how Acid Rain Water developed its vitamin-infused canned water, handled pandemic supply constraints, refined marketing through testing and built a trusted network.
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