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Latest episodesConsider sales leadership, recruiters, staffing choices and the people required to support a growing CPG business.
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Clear your search and topicRaj Shah explains Obvi's retail transition, including slotting, trade spend and deductions, manufacturer selection, and treating brokers as close working partners.
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The hosts explain how meeting preparation, accountable problem-solving, broad account relationships and disciplined SKU discussions can make sales professionals more valuable to their retail partners.
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Bruce Montgomery and Tracey Priest explain broker responsibilities, timing, compensation, mutual evaluation questions and practical ways to manage the relationship.
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Marc Perez discusses a focused consumer audience, sales-team design, supplier selection and lessons from his private-equity experience.
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Learn when broker support may be appropriate, how regional and national brokers differ, and how brokers are compensated and differ from distributors.
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