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Latest episodesConnect consumer demand, account economics and buyer communication to performance after the first order.
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Clear your search and topicThe hosts explain how to assess expansion with an existing retailer using velocity requirements, assortment effects, buyer relationships and evidence from promotions and pricing.
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Corey Scholibo shares lessons from starting mission-driven brands, developing retailer and consumer appeal, driving demand and raising money.
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A veteran buyer explains how differentiation, online traction, presentation quality and demand generation influence an emerging brand’s retail prospects.
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Andrew Weiss draws on brand-building experience to explain why demand generation and investment in a capable sales organization matter.
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TayCo Brace’s marketing leader discusses an ankle-support innovation and the growth choices involved in considering national retail distribution.
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A founder describes building meals around a family need, starting with a manageable footprint, improving packaging and prioritizing retail velocity.
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Assess manufacturing consistency, supplier confidence, supply-chain resilience, planning and retailer performance expectations before seeking distribution.
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