Choose the right events, prepare meetings and materials, run a useful booth and follow through after the show.
Episode 97May 2, 202523:07
The hosts review NACDS Annual's purpose, retailer presentations, consumer uncertainty and retail media discussions, and explain how early strategic conversations can lead into later buyer meetings.
- Get the meeting and make a stronger pitch
- Make trade shows worth the investment
- Measure retail media and promotion performance
Why it’s here Matched automatically from the episode title and discussion notes.
Episode 88March 14, 202532:12
Tracey Priest reviews Expo West's audience, programming and product trends, and explains why first-time brands may benefit from attending before exhibiting and keeping follow-up focused.
- Make trade shows worth the investment
Why it’s here Matched automatically from the episode title and discussion notes.
Episode 44March 26, 202427:22
A retrospective on Expo West 2024 covers category observations and planning for the time and financial commitment of attending or exhibiting.
- Make trade shows worth the investment
Why it’s here Matched automatically from the episode title and discussion notes.
Episode 6July 7, 202220:17
A retrospective on the 2022 NACDS Annual conference considers its role for health-and-wellness manufacturers, suppliers and retailers.
- Build the operations behind retail growth
- Make trade shows worth the investment
Why it’s here Matched automatically from the episode title and discussion notes.