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Clear your search and topicSkye Frontier explains attribution windows, the limits of ROAS and ad-attributed sales, and how incrementality measurement can guide more effective retail media spending.
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Rick Miller explains research that supports retailer assortment decisions, the Tradeoff Consumer's behavior and how marketing mix models can improve promotional budget allocation and investor confidence.
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Rusty Ray explains how buyers can evaluate brands, what to consider when acquiring nonstrategic brands from larger companies, and how sellers can prepare a transaction and manage expectations.
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Hayes Reilly explains how founders can attract senior talent and share responsibility, and what executives should consider before moving from a large CPG company into an emerging brand.
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Brandon Pogue discusses TruLabs' hydration focus, clear consumer communication, the pressures of a major first retail order, investor fit and building a sales function as the brand grows.
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The hosts explain how to assess expansion with an existing retailer using velocity requirements, assortment effects, buyer relationships and evidence from promotions and pricing.
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Gaylord VanGuilder explains Buddle's upfront research and pricing work, online launch, expert team, community ambitions and criteria for future retail partners and investors.
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Elliot Begoun explains TIG Brands' growth approach, why viable unit economics matter to investors, how founders can learn from rejection and how financing options fit different emerging businesses.
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Anu Bliss explains the financial and operational work behind Amazon selling, including seller models, changing fees, compelling content, cross-retailer pricing and the importance of the Buy Box.
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Erin Wojtysiak outlines Facebook business-account setup, the images and copy needed for advertising, and how to monitor campaign results while giving an initial plan time to develop.
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Andy Whitman explains why founders should time fundraising deliberately, avoid raising too much too soon, understand gross margins and prepare evidence and materials for potential investors.
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Alexis Paige explains how clear objectives guide influencer selection, collaboration, compensation and evaluation, whether the brand seeks awareness, conversion or a change in positioning.
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