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Clear your search and topicCorey Scholibo shares lessons from starting mission-driven brands, developing retailer and consumer appeal, driving demand and raising money.
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A veteran buyer explains how differentiation, online traction, presentation quality and demand generation influence an emerging brand’s retail prospects.
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Dan Mack explores the preparation, resilience, customer alignment and adaptable plans challenger brands need before pursuing regional or national retail.
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Ruby Jewel’s leader connects a focused product strategy with sales velocity, distributor relationships, professional selling and investor expectations.
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A focused discussion of challenger-brand traits connects authentic stories, close customer relationships, experimentation and organizational culture with differentiation.
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Understand the preparation, product-page content, shopper fit, fulfillment and attribution costs involved in choosing and testing a retailer media network.
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Doug Radi discusses flexible strategy, retail velocity and the full cost of each account when expanding a cookie-dough brand.
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Learn how offline media can complement digital marketing, target local retail demand and build a measurable growth story for investors.
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Marc Perez discusses a focused consumer audience, sales-team design, supplier selection and lessons from his private-equity experience.
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An investor explains how to prepare fundraising materials, assess investor fit and avoid common mistakes when approaching capital partners.
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Backstroke’s founder explains its approach to AI-assisted email marketing, budget flexibility and fundraising relationships.
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Andrew Weiss draws on brand-building experience to explain why demand generation and investment in a capable sales organization matter.
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