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Clear your search and topicA craft-brewery founder explains product quality, building a home-market base and navigating the complexity of alcohol distribution.
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A retrospective on Expo West 2024 covers category observations and planning for the time and financial commitment of attending or exhibiting.
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Carpe’s cofounder discusses developing an antiperspirant brand, handling consumer calls, building demand and raising growth capital.
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Susan Levy discusses consumer-healthcare trends, market entry and the process of bringing prescription medicines into over-the-counter retail.
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Learn how research can clarify the target consumer, improve brand communication and produce evidence that helps retailers understand purchase demand.
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The second Amazon discussion examines brand protection, advertising services, brand pages, search visibility and customer reviews.
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Assess whether a product fits Amazon and understand the costs and platform-process considerations involved in selling there.
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The Yard Rink team discusses research-led product refinement, seasonal demand, expansion choices and an NHL licensing agreement.
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A planning checklist emphasizes organization, reliable follow-through, retailer expectations and timely marketing activation.
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Doug Hall explains how product innovation, evidence of differentiation and clear consumer communication work together, drawing on his innovation and whiskey businesses.
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An entrepreneur with two reported eight-figure exits reflects on fundraising, mistakes and the personal demands of building a CPG business.
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TayCo Brace’s marketing leader discusses an ankle-support innovation and the growth choices involved in considering national retail distribution.
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