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Clear your search and topicAn experienced retail executive explains buyer expectations, brand-performance measures and the support a sales-management partner can provide.
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An advertising leader explains the role of focus and clarity in the branding and marketing communication of an emerging business.
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Bobo’s founder traces the brand’s kitchen origins and its long period of bootstrapping before adding personnel and outside funding.
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A founder describes building meals around a family need, starting with a manageable footprint, improving packaging and prioritizing retail velocity.
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A senior merchant shares expectations, useful supplier behaviors and mistakes that can threaten a small brand’s relationship with a national retailer.
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A cocktail-mixer founder reflects on entrepreneurial commitment, brand creation and recognizing progress through the challenges of starting a business.
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The Tea Spot’s leader discusses the role of passion, an authentic brand story and packaging in building a lasting tea business.
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Floret’s team explains common deduction types and steps emerging brands can take to reduce deductions from retailers and distributors.
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Koia cofounder Maya French discusses launch lessons, mistakes to avoid when entering retail and considerations for raising funds.
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A practical discussion of show selection, preparation, objectives, materials and following up on leads after an event.
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A spirit-free cocktail founder describes a pandemic-driven business origin, the value of mentors and networks, and early fundraising approaches.
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A venture investor explains preparation, founder evaluation, investor fit and ways to approach a potential investment partner.
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