Explore the full archive, or choose a topic for a suggested listening order.
Episode 20December 18, 202231:41
Understand RangeMe’s discovery and sourcing offerings and practices for presenting a brand to buyers and improving an existing listing.
- Make trade shows worth the investment
- Get the meeting and make a stronger pitch
Why it’s here
Episode 19December 18, 202236:41
A nasal-inhaler founder describes the brand’s origins, retail readiness, retailer challenges and choices about fundraising and investors.
- Are you ready for retail?
- Raise money and plan for the right exit
- Learn from the brands that have been there
Why it’s here
Episode 18November 15, 202235:37
A practical discussion of price-increase timing, shelf-price implications, buyer objections and communication with retail and distribution partners.
- Protect margins and manage cash
- Choose and manage brokers and distributors
Why it’s here
Episode 17November 15, 202232:36
Evaluate retailer fit, trade channels, launch assortment, fulfillment capacity, cash requirements and geographic focus before accepting or expanding distribution.
- Are you ready for retail?
- Build the operations behind retail growth
Why it’s here
Episode 16October 11, 202228:56
A product-discovery executive discusses ways emerging brands can build their business and use structured connections with retail buyers.
- Make trade shows worth the investment
- Get the meeting and make a stronger pitch
Why it’s here
Episode 15September 20, 202237:19
A creative leader explains understanding consumers, developing brand voice and using packaging structure as a competitive advantage.
- Create a differentiated brand and product
- Build awareness and create demand
Why it’s here
Episode 14August 28, 202224:20
Prepare a constructive response to a retailer’s performance warning by understanding expectations, checking data and building a clear follow-up plan.
- Drive sell-through and keep your shelf space
- Grow within the retailers you already have
Why it’s here
Episode 13August 28, 202242:48
Learn when broker support may be appropriate, how regional and national brokers differ, and how brokers are compensated and differ from distributors.
- Choose and manage brokers and distributors
- Hire the people and partners your brand needs
Why it’s here
Episode 12July 26, 202238:59
A gut-health company leader discusses differentiation, starting direct to consumer, fundraising preparation and evaluating readiness for traditional retail.
- Supplements and nutrition
- Raise money and plan for the right exit
- Grow through ecommerce, Amazon and social commerce
Why it’s here
Episode 11July 26, 202223:49
An entrepreneur shares her business origins and discusses failure costs, responding to challenges and succeeding without outside investment.
- Learn from the brands that have been there
Why it’s here
Episode 10July 18, 202239:31
An investment executive explains how investors assess emerging brands, what information a pitch deck should contain and how to evaluate partnership fit.
- Raise money and plan for the right exit
- Get the meeting and make a stronger pitch
Why it’s here
Episode 9July 13, 202228:44
Barney Butter’s leader shares brand-building lessons, explains the importance of sell-through and discusses retail expansion and potential investor fit.
- Drive sell-through and keep your shelf space
- Food brands
- Raise money and plan for the right exit
Why it’s here