Go-to-Market Strategy
A practical guide to choosing an initial retail channel and account, setting pricing and accounting for the financial consequences of failure.
- Are you ready for retail?
- Protect margins and manage cash
Why it’s here
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Clear your search and topicInterview with Chris Hunter
Koia’s cofounder shares lessons from developing the brand, assessing retail readiness and raising investment funds.
- Beverage brands
- Are you ready for retail?
- Learn from the brands that have been there
Why it’s here
NACDS Recap
A retrospective on the 2022 NACDS Annual conference considers its role for health-and-wellness manufacturers, suppliers and retailers.
- Build the operations behind retail growth
- Make trade shows worth the investment
Why it’s here
Interview with Jamie Grace
A former Walmart buyer explains readiness, meeting access and common mistakes, with advice on what small brands should establish before approaching a retailer.
- Get the meeting and make a stronger pitch
Why it’s here
How to prepare for a retailer meeting?
Build a concise meeting agenda and presentation that explains differentiation, the desired outcome and how the brand can help the retailer’s category.
- Get the meeting and make a stronger pitch
Why it’s here
How to get a meeting with a retailer?
Understand the role of referrals, product differentiation, category credibility and adequate funding in securing a meeting with a prospective retail account.
- Get the meeting and make a stronger pitch
- Create a differentiated brand and product
- Grow within the retailers you already have
Why it’s here
How to know you are ready for retail?
Assess manufacturing consistency, supplier confidence, supply-chain resilience, planning and retailer performance expectations before seeking distribution.
- Are you ready for retail?
- Drive sell-through and keep your shelf space
- Build the operations behind retail growth
Why it’s here
Road2Retail Introduction
The hosts introduce the show’s focus on helping emerging and challenger brands decide when and how to pursue brick-and-mortar retail.
- Build the operations behind retail growth
- Food brands
Why it’s here