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Clear your search and topicRaj Shah explains Obvi's retail transition, including slotting, trade spend and deductions, manufacturer selection, and treating brokers as close working partners.
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Adam Brown discusses social strategies for brands in physical stores, selecting creative work that supports sales, and choosing agencies with focused skills and category knowledge.
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Mike Lyons explains social commerce, how TikTok Shop and affiliates earn money, the ingredients of effective participation, and how an agency supports brands on the platform.
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Tanay Kothari explains retailer and distributor deductions, the effort needed to manage them, and how a deduction-management provider evaluates clients and potential savings.
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David Simnick explains how Soapbox connected its giving mission to product performance, focused on leading SKUs, built retailer-specific growth plans and approached outside investment.
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Kate LaBrosse introduces Naturally Network's learning resources and explains why emerging brands need to understand cost of goods and retail margins when setting prices.
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Patty Post describes the time, cost and persistence involved in developing an at-home strep test, choosing brick-and-mortar retail and attracting investors before revenue.
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Nick McCoy explains what buyers seek in emerging brands, how profitability and unit economics affect acquisition readiness, and what founders should expect from a sale process.
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Marie Mount describes how SneakPeek adapted packaging and marketing for stores, used consumer insights to build a category and demonstrated incremental sales potential to retailers.
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John Pearson discusses communicating a premium product's difference, learning through live selling, maintaining pricing across channels and aligning with investors, advisors and the board.
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The hosts review emerging food trends and brands, Specialty Food Association education, first-time exhibitor preparation and ways to make post-show follow-up more effective.
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Todd Matherly outlines what digital-first brands must prepare before entering stores and how outside commercial support, differentiation and an authentic brand story can support growth.
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