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Clear your search and topicCharles Miller explains foundational consumer research, category habits and practices, and how evidence can strengthen retailer pitches, pricing, packaging and communication strategy.
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Jackie Bae explains LUNR Capital's inventory financing approach, brand eligibility, cash conversion cycles and how founders can plan capital deployment while funding demand generation.
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Former UNFI buyer Greg Esslinger explains distributor readiness, retailer commitments, operating capital, fees, payment terms and promotional obligations that emerging brands must understand before committing.
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Maggie Olczyk shares how differentiated lupini-bean granola, selective retail placement and immediate feedback from sampling helped shape Avi Foods through the challenges of starting a brand.
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Jake Nelson explains how regional distributors evaluate emerging brands, which capabilities and promotional assets brands need, and how to build an effective working relationship.
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The hosts explain how meeting preparation, accountable problem-solving, broad account relationships and disciplined SKU discussions can make sales professionals more valuable to their retail partners.
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Scott Emerson discusses how packaging, digital-enabled sales and experienced sales representation help emerging brands build demand and navigate retail relationships.
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George Brown explains how concept testing reveals purchase interest and meaningful benefits, and which research findings help emerging brands demonstrate differentiation and incremental sales in retailer pitches.
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Paul Vraciu describes Salt Stick's expansion from running and bike shops, explaining the roles of packaging, clinical evidence, sampling and shopper fit across DTC, Amazon and stores.
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The hosts review NACDS Annual's purpose, retailer presentations, consumer uncertainty and retail media discussions, and explain how early strategic conversations can lead into later buyer meetings.
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Brooks Powell shares Cheers Health's origin, its route to US sale, and why marketing focus and a profitable DTC business mattered before entering brick-and-mortar retail.
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Dan Frieber traces Tango Chile Sauce from his grandmother's recipe to local selling, showing how persistence, feedback, packaging changes and an equipment investment helped the business progress.
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