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Clear your search and topicJason Paulus explains how Acid Rain Water developed its vitamin-infused canned water, handled pandemic supply constraints, refined marketing through testing and built a trusted network.
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GNC merchant Roberta Townes explains how she evaluates emerging brands, what belongs in a buyer presentation, and how quality review, onboarding and marketing support shape a launch.
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Backstroke's founder explains how AI-assisted email campaigns can tailor brand messaging, support acquisition and retention, and target consumers by geography or retail account.
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Dr. Alexandra Sowa explains how GLP-1 users' needs informed SoWell's supplements and discusses selecting a contract manufacturer and deciding when and from whom to raise growth capital.
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The hosts recap CHPA's self-care summit, covering category trends, advertising returns, AI's business impact, acquisition lessons and observations from H-E-B's retail operation.
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Rob Catanzariti outlines broker readiness, mutual evaluation questions, manufacturing and funding prerequisites, and the communication needed to build a productive sales partnership.
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Tracey Priest reviews Expo West's audience, programming and product trends, and explains why first-time brands may benefit from attending before exhibiting and keeping follow-up focused.
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Lydia Lee explains how to set influencer goals, evaluate acquisition costs and customer lifetime value, support a clear brand story and allow time for measurable results.
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Michael Law explains how to evaluate manufacturing capabilities, facilities and certifications, align expectations, and use a manufacturing partner's services to support growth and innovation.
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The hosts explain how to choose events, set objectives, attract booth visitors, secure meetings and follow up personally so trade-show spending supports concrete business opportunities.
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Teddie Townsend explains funding options across growth stages, founder-investor alignment and the information, expectations and timing involved when emerging brands consider raising capital or selling.
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The hosts recap ECRM sessions on TikTok Shop, Amazon, Whole Foods' emerging-brand work, capital access, merchant-focused data storytelling and full-funnel marketing.
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